New creative strategy to power customer, dealer expansion
WENDELL, N.C. (April 10, 2018) – KIOTI Tractor—a division of Daedong-USA, Inc. and a market-driven company supplying compact utility tractors to U.S. and Canadian markets for more than 30 years—selects new creative partner, Baldwin&, as part of its strategic focus on consistent growth and increased industry excellence. Baldwin&—an independent, full-service advertising agency—is responsible for media, creative and strategy, and will partner with Eckel & Vaughan for media relations strategy and execution.
“KIOTI’s dedication to quality and customer satisfaction is the cornerstone of its success,” said Baldwin& CEO David Baldwin. “We’re eager to continue building this great brand.”
Baldwin& is an award-winning creative practice dedicated to advertising strategy and execution that makes a difference for their clients. Eckel & Vaughan is a full-service strategic communications agency deploying integrated marketing and communications strategies to help shape and steer conversations about brands. Both agencies are based in Raleigh, N.C., and through their collective expertise, will utilize advertising and media relations to help increase KIOTI brand awareness.
Peter Dong-Kyun Kim, president and CEO of Daedong-USA, Inc., KIOTI Tractor Division, said, “We selected Baldwin& because of their proven track record of accelerating brand awareness and recognition for companies in a broad range of industries. Baldwin&’s creative capabilities are second to none, and we look forward to working with the extended team to further establish KIOTI as a leader in each of the categories we serve.”
Baldwin& expects to launch a new campaign for KIOTI in the second half of 2018—with new creative in radio, print, TV, digital and experiential channels. Eckel & Vaughan joins the integrated team to focus on trade and consumer media relations efforts beginning immediately.
KIOTI is the second account win by Baldwin& since December when it was named lead agency for Long John Silver’s, a QSR chain.
About Baldwin&
Baldwin& is a “Brand Refinery” in Raleigh, NC. Since their founding in 2009, Baldwin& has won AdAge’s Small Agency Campaign of the Year (2011), AdAge’s Small Agency of the Year (2012), the AAAA’s O’Toole award (2014) for best body of work from an agency with fewer than 150 employees, and AdAge’s Small Agency Digital Campaign of the year (2016). The agency works with clients such as Krispy Kreme, Burt’s Bees, Cree LED Lighting, Red Hat, BMW Golf and Long John Silver’s. Baldwin&’s mission: Use creativity to make a difference for clients we believe in.
About Eckel & Vaughan
Eckel & Vaughan (E&V) is a full-service strategic communications agency in Raleigh, N.C. From brand and reputation management to issue advocacy and crisis communications, the E&V team makes sense of complex issues, uncovers important insights, develops strategy and creates effective work that gets results for our clients. Founded by Albert Eckel and Harris Vaughan in 2008, E&V is celebrating its 10-year anniversary this year. E&V is a proud Silver Anvilwinner for The Sunday Supper, a non-profit dedicated to bringing people together through the supper table with the hope of restoring unity. For more information, visit https://www.eandvgroup.com/.
