The change aligns with the company’s long-term strategic vision for machine innovation

WENDELL, N.C., Jan. 24, 2024 – Daedong-USA Inc., the U.S. subsidiary of Daedong Corporation, welcomes additional leadership to its North American machinery brand, KIOTI Tractor. The company introduces Chiwhan Yoon as executive vice president and deputy CEO. With the appointment of Yoon, the equipment manufacturer is setting the stage for its long-term growth and company vision.

“The equipment sector continues to rapidly evolve, and as we look to the future, we have aligned our vision to ensure Daedong and KIOTI Tractor are leading the industry. The organizational changes reflect this shift in strategy and our commitment to long-term growth,” said Peter Dong-Kyun Kim, president and CEO of Daedong-USA Inc. KIOTI Tractor Division. “Chiwhan will be integral in bringing this vision to life, and we are excited to
have his expertise helping guide the future of KIOTI Tractor.”

Yoon boasts more than 28 years of international success across a range of industries, including automotive, financial services, and consulting. He held roles at notable international companies, including Hyundai Motor Group, Kearney, PwC Consulting, and LG Uplus Corp. As executive vice president and deputy CEO, Chiwhan Yoon is responsible for strategic planning, operational oversight, business growth, product & parts service support, captive finance development, and profitability.

The addition of Chiwhan Yoon is part of KIOTI and Daedong’s strategic vision to move from a farm machinery manufacturer to a total solution provider, offering customers a comprehensive range of products, platforms, services, and captive finance support. “I am excited to join KIOTI during this important moment in the brand’s history,” said Yoon. “As we move toward this vision as a total solution provider, I look forward to driving new products, platforms, parts service transformation, and financing solutions that address the top challenges our dealers and customers face.”

Working in alignment with Daedong, KIOTI plans to continue to broaden its product lineup. In October, KIOTI launched its HX Series, adding a new engine platform and higher horsepower tractor to its lineup. KIOTI also recently entered the compact construction category with the introduction of its new TL750 Compact Track Loader and the SL750 Skid Steer Loader. A key initiative for the company is to supplement its expanding product portfolio with new technologies, innovations, and services that will enable it to become a total solution provider.

“Since KIOTI’s introduction to the North American market in 1986, we have been steadfast in our commitment to the advancement and growth of machine technology, value, and service. At the same time, we have maintained our dedication to delivering unparalleled customer service and support,” continued Peter Dong-Kyun Kim. “As we set our sights on future strategic growth, we look forward to bringing new perspectives to our leadership team while maintaining the unique qualities that customers associate with KIOTI Tractor.”